Dance Marketing Group understands the critical importance of captivating your audience right from the start. That’s why we strategically leverage the first paragraph of your page to instantly grab readers’ attention and compel them to explore further. Research shows that the majority of online users don’t venture beyond the initial paragraph, making it the prime real estate for engaging potential customers in your area. By crafting compelling, informative, and persuasive opening content, we ensure that your business stands out and resonates with your target audience, driving increased traffic and conversions.
If your business has specific offerings, criteria, or requirements in a service then please reach out to your Client Success Manager to make sure our team is aware of the speciality. Moving businesses tend to offer the same services, but everyone tries to put their own spin on what they offer so it’s important to communicate this to our team so that we can capture that and amplify it from your different service pages.
About Us pages are crucial for building trust and credibility with visitors by providing transparency about the company’s background, values, and mission. They offer a personal touch, allowing potential customers to connect with the brand on a more human level. These pages can also highlight the expertise and experience of the team, which can instill confidence in the company’s products or services.
Good quality, branded team photography enhances the About Us page by visually showcasing the people behind the company, fostering a sense of connection and trust with visitors. It conveys professionalism and attention to detail, reinforcing the brand’s image and credibility. Additionally, authentic and consistent imagery helps to create a memorable and cohesive brand identity, making the company more relatable and engaging to potential customers.
SEO or Search-Engine-Optimization is essentially trying to communicate to an algorithm of a search engine the most important information about your business/entity. The goal is, through many different methods, to communicate to Google that your business is the best business for people who are searching for moving services you offer in the areas that you serve. Through this process Google will start to rank your business for relevant searches and will therefore create a marketing channel that does fluctuate with the market and the rankings, but has potential to be your most profitable marketing channel as well.
SEO for service pages is going to be very focused on quality of content and internal linking. The content will be structured in a way that not only reads well to the human but reads REALLY well to a crawler (minion of Google). Keep in mind, the content is just the start. It’s the foundation for our work in the coming months, and we’re constantly evaluating how it performs in organic rankings. Normally these pages will detail what you offer in the service and normally contain some blocks of content repeated from the home page. Normally by the time a visitor lands on this page, they’ve already made a decision and are just checking for some final information.
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Sean LeBlanc
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